Because customers are a company’s most valuable asset, relationship management is an essential element of the pre-and post-sales process. Companies like Bridge Bank have found that a managed private cloud for Microsoft”s Dynamic CRM system is an extremely customizable and scalable solution for not only managing prospect touches but offers a customer-driven response based on their input and/or activities. Microsoft Dynamics CRM also integrates seamlessly with Microsoft’s more popular applications, such as Office, Outlook and SharePoint.
The ability to utilize such a tool in a hosted cloud environment only increases the effectiveness of customer relationship management. Because access is available through a browser, users can access and manage “touches” from their mobile device, home office or from anywhere internet access is available. To read about how Bridge Bank utilized Project Hosts’ CRM SaaS solution, saving their own internal IT staff and resources from having to deploy and manage an on-premise CRM system, click here.
“We consider Project Hosts as a virtual member of our IT Team, leveraging their expertise in CRM Hosting to enable us to meet our customer needs and business goals more effectively and efficiently.” – Thuy Long, Assistant Vice President, Marketing Database Manager, Bridge Bank